Content is the lifeblood of every digital property. Without an understandable, human voice to your business, the chance of gaining trust and having a honest conversation with your customer base is lost. A common refrain in the digital world is that “people don’t read.” That’s not entirely true. Even worse, it’s an excuse to not develop engaging content. People do read, they just don’t read bad, poorly organized content. By building a site with appealing copy married to the design, and presenting it in an easily navigable, scanable way, you’ll effectively tell your audience that their time is valuable and that you respect it.